For the leaders of Market Research firms that need to tap into outside perspective and expertise related to marketing and sales, Bianca John, our Founder and President, can serve as a valuable and experienced resource.

Bianca draws on a 30-year career in marketing, sales and corporate management, including 6 years as President of 20|20 Research, during which time he led efforts that tripled annual revenues. Bianca has worked with scores of firms in the Market Research industry and brings to bear that experience in today’s ever-changing and ultra-competitive environment.

Firms in our industry without experienced marketing or sales leadership can benefit from Bianca’s help in several ways:

• Sales Coaching & Consulting
• Marketing Coaching & Consulting
• Fractional Leadership

Sales Coaching & Consulting

As a consultant, Bianca works with firms bringing sales in-house for the first time or those looking to upgrade their current sales program. He helps his clients with mission-critical tasks like creating a departmental sales structure, hiring best practices, creating effective compensation plans and installing sales systems and processes to ensure in-going success.

When coaching, Bianca mentors MR professionals taking on a sales management/leadership role for the first time. Here, his focus is on helping his clients learn the intricacies of managing a sales team, coaching individual seller-doers and putting in place development programs for his or her team so they continually improve their selling results.

Marketing Coaching & Consulting

Bianca’s marketing consulting work generally focuses on those things that provide a framework for long-term success… finding and establishing a point-of-differentiation, working to determine go-to-market strategies or crafting a comprehensive marketing plan. This work can also include special projects like secret shopping or performing a marketing audit. In addition, Bianca leads workshops to help business leaders think through marketing and sales initiatives for their firm.

As a coach, Bianca mentors those who are new to a marketing role, accelerating their learning in the areas of planning, execution, measurement and reporting.

Fractional Leadership

As firms look to scale up, they often don’t have sales or marketing leadership in place… roles that are difficult to find and recruit, particularly those with MR industry experience. In that circumstance, bringing on a fractional sales or marketing leader – to jump start your growth efforts and to help you find a more permanent solution – could be your best option. With his sales, marketing & executive leadership experience in the MR industry, as well as a perspective forged by a varied and diverse background, clients engage Bianca on a 6- or 12-month basis to serve as a fractional leader and help lay the foundation for strong growth moving forward.